Why Your Marketing Isn’t Driving Pipeline — And How to Fix It

Problem:
You’re running campaigns, publishing content, and checking all the boxes—yet pipeline is flat. You’re not alone.
According to Demand Gen Report, 61% of B2B marketers say generating high-quality leads is their biggest challenge. And HubSpot reports that only 28% of marketing teams say they’re effectively aligned with sales.

Perspective:
The real issue? Misalignment.
Disconnected messaging, scattered efforts, and siloed teams lead to missed opportunities. Without a clear strategy connecting content, campaigns, and conversations to real buyer intent, marketing becomes motion without momentum.

Playbook:
Here’s what high-performing teams do differently:

Unify goals across marketing, sales, and product to focus on pipeline, not just leads

Map messaging to real buyer signals—from awareness to decision

Shift budget toward high-intent plays like ABM, retargeting, and bottom-funnel content

Build a campaign framework with real-time dashboards so you can measure what works and kill what doesn’t

Stat-backed insight:
Companies with strong sales and marketing alignment see 36% higher customer retention and 38% higher win rates (LinkedIn State of Sales).

Bonus:
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