The 5 Silent Killers of Marketing Efficiency (And What to Do Instead)

Problem:
You’re working harder, but the results aren’t matching the effort.
Marketing inefficiency is costly: Gartner found that 24% of marketing budgets are wasted due to poor process and execution. And 6sense reports that 57% of B2B marketers say they’re not using their martech stack to its full potential.

Perspective:
It’s easy to blame performance on budget cuts or market conditions, but more often the root cause is operational bloat. Unclear ownership, messy handoffs, and tool overload stall execution and muddy insights.

Playbook:
When we audit growth teams, we look for these hidden gaps:

• Tool sprawl – paying for tech you don’t use or can’t integrate
• No central campaign calendar – leading to missed timing and duplicated efforts
• Misaligned roles – where no one owns pipeline outcomes
• Content production gridlock – with approvals, rewrites, and backlog chaos
• Disconnected data – where insights live in silos and decisions are gut-based

What works instead:

• Consolidate your tech stack—teams with integrated tools are 33% more likely to report positive ROI (Ascend2)
• Use shared dashboards to track impact from first touch to closed won
• Prioritize efforts using a campaign intake framework tied to business goals

Bonus:
Curious where you’re leaking time and budget?

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